// OREN JOHN, LOS ANGELES
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Oren started his career as a graphic designer in New York City, before becoming a Creative Director at a boutique agency servicing clients like Red Bull, Ciroc, Grey Goose, YRB & more. Oren worked in strategy, design, sponsorships and production for numerous brand campaigns and events around Sundance, Miami Art Week, Ultra Music Festival, New York Fashion Week, and the Super Bowl.

Oren's career continued in Austin, TX, where he became Director of Marketing at outdoor optics technology startup TrackingPoint. There, Oren managed PR, content and product marketing for the company, securing key promotional pieces such as a product cover feature on Popular Mechanics, product placement in Netflix and reality tv, #1 posts on Reddit, a documentary on VICE and tens of millions of Youtube views.

After TrackingPoint, Oren became the Director of Marketing and later Vice President of Marketing at consumer drone technology company 3DR. Oren managed teams across content, events, web, product marketing and retail support, and worked to help open and grow the consumer drone channel from 100 hobby shops to over 2000 retail doors worldwide. The marketing team won awards for their innovative point-of-sale presences that were placed in Best Buy, Virgin, Fry's Electronics, FNAC, Harvey Norman and more worldwide.

From there, Oren was the first non-founder employee and led both sales and marketing at aerial software data company, Hangar Technology (funded by Lux Capital and R/GA Ventures), later acquired by Airmap.

After Hangar, Oren became one of three partners in the new high-tech product development and go-to-market agency Guinn Partners, founded by product techology entrepreneur Colin Guinn. Over the next six years Guinn Partners grew from a small firm to a 40 person contract engineering agency specializing in prototyping, design for manufacturing and software development in robotics & aerospace. Client projects include Doosan, Lift Aircraft, WorldView, Opus, Breo, Ocean Alpha, Everyday Astronaut, Verity, Autel, plus Fortune 100 and 500 technology companies. At Guinn Partners Oren led PRD & MRD work, managed software UI and UX services, and go-to-market advisory. There Oren also collaboratively authored and facilitated three extensive industry reports on unmanned systems featuring T-Mobile, Project Wing, Valero, Telstra, and B&SF.

Oren left day-to-day operations at Guinn Partners to become Vice President of Product & Marketing at UMBRLA, a rollup in the cannabis industry that brought together multiple brands (including pioneering edibles brand Korova), retail locations and distribution and manufacturing operations to form a vertically integrated brand house. At UMBRLA, Oren eventually transitioned to President of the 200+ person company, and helped develop and release a comprehensive lineup of consumer packaged goods skus for the market at large, and specifically for private label programs within the companies retail stores. UMBRLA was acquired by public company Terra Tech in 2021.

Out of Guinn Partners spun an internal project Gel Blaster, 2022's fastest growing toy company in America (according to Circana), where Oren served as SVP of Marketing until May 2024 running all marketing and supporting global retail doors including Target, Costco and Walmart.

Oren has worked on numerous projects as a partner, executive and advisor utilizing his expertise around brand strategy and product development. This work includes:

• Years of extensive brand strategy, content and ecommerce execution with watersports technology company Lift Foils
• Product development, packaging and point-of sale development in the Sublime cannabis packaged goods brand
• Consumer trends advising to Fortune 500 retail
• Launch strategy and support for beverage brand Chlorophyll Water
• UI/UX development for software data company Knoema
• Brand identity and UX/UI development with supply-chain startup Sustainment
• Partnership in AZ based cannabis CPG company Tropics
• Partnership in TX based fashion brand Understated Leather
• Social media, email marketing and brand strategy support for a wide range of brands and products including Burga, Crease Group and more.

As a creator, Oren is represented by Deluca Media Group, and has worked extensively as a content partner with top brands across business technology including Adobe, Amazon, Google, LinkedIn, Mercury, Microsoft, Notion & Squarespace.

Oren is currently an investor in multiple software technology companies with high-impact potential in ecommerce and supply chain such as TripleWhale and Sustainment, and investor in multiple consumer brands including Experiment Beauty and Lexington Bakes.

References
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A newsletter and resource center for brand strategy and product development.

References
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References
ARK Invest Podcast
DTC Podcast
Business of Fashion
Taking Inventory
You Are Not Your ROAS
Monday Media Diet
She Crushes Ecom
Reel It In

Interviews and media features. 

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