What is a brandscape? It’s shorthand for “brand landscape”.
One of the first things we do when looking at a new project is review the social media presences and websites of companies in the project’s space. We look thoroughly through 20+ companies, and rank them into tiers by who is executing well, good or poorly, and how larger or leading brands differentiate themselves in the space. We list these companies and links all out in a document that ends up being a very useful reference point in the coming months. From this list one can easily learn what types of posts are successful, strategies for types of content to create, and what kind of offers, ambassadors, content or tech stacks that are being used by who.
We have a particular view on social media success and the methodology behind it.
In 2019 consumer brands need personality, they need a story, they need human touch on social, they need vibes that change and go through moods like real people, their website needs to come alive when you visit, and everything needs to be built for mobile and social. Everything about a user’s experience with a consumer brand needs to be both memorable, and easy–to succeed.
An example of this kind of brandscape from a recent wellness beverage project is below so you can see what kind of companies we look at, and how we’ve broken them down (to be nice, we didn’t include the “poor” section of our category breakdown. Here we looked holistically at consumer packaged goods for wellness, with some examples breaking into beauty, supplements and related targets. Hopefully it provides some inspiration for your upcoming posts, website or marketing planning!
Brand References – Good
The Big Brands
Baboon to the Moon